The Real Work Begins Before the Code
At HOW Studio, we built Definable to solve the messy realities of agency communication. In this first post, we share why we started, what we've learned, and what this blog is all about: clarity, feedback, and surviving scope creep.
We didn’t set out to build a product. We just wanted to stop chasing feedback in email threads, Slack DMs, Figma comments, and late-night voice notes. If you’ve ever had a client say, “Didn’t I already ask for this?” or “This isn’t what we agreed on,” you know the pain. That pain is what started Definable.
Definable means “bridge” in Greek. It’s our way of connecting people who speak different work languages — designers, developers, project managers, and clients who just want things done. It’s built by HOW Studio, an agency that’s been there: juggling deadlines, decoding vague requests, and trying to keep projects in scope without sounding like a jerk.
This blog is not about selling you Definable. It’s about sharing the weird, wonderful, and occasionally frustrating world of working in agencies — and what we’re learning as we try to build better tools for it.
What to expect (aka setting expectations, always important)
- Stories from the trenches (yep, the ones we swore we’d never repeat)
- Behind-the-scenes decisions on how we build Definable
- Tips on scoping, client comms, and staying sane when everything’s on fire
- Occasional scope creep rants — tastefully done
Why we’re writing this
Because “good communication” isn’t just a checkbox: it’s the difference between trust and churn. Between a project that drags and one that gets a high-five at launch.
And let’s be honest: we all still get it wrong sometimes.
This is us trying to get it a little less wrong.